How to create a killer content plan

December 9, 2021

Creating a content plan is a great way of making sure that you're building your brand and reaching your audience.

In their last video, Jessie (from Beyond the Book) and Rowena talked about how to do great b2b marketing. And a big part of doing good b2b marketing is putting out great content.

Is that easier said than done though?

Well, if you have a robust content plan, it can be much easier than you think.

In this video, Jessie and Rowena talk about best practices for a successful content plan, and they go through the details of exactly how to put a content plan together.

They’ll take you through the four crucial layers of building your plan, as well as sharing the secret to creating content that converts. Other topics covered include setting your goals, the importance of keyword research and getting to know your audience. 

All of these videos are going to have a practical, usable element to them, and this one will walk you through how to build your content plan in 4 simple steps. Follow the steps using your own sector, and you’ll end up with a killer plan that’ll get you noticed.


So what are you waiting for – grab a cuppa, and give yourself 20 minutes to watch!

Now that they’ve covered the basics of b2b marketing and content planning, Jessie and Rowena will begin to cover more detailed topics within marketing and recruitment.

Some of the videos you can expect over the coming months include:

  • Diversity & inclusion
  • Search engine optimisation
  • Building a personal brand
  • Writing better job descriptions and adverts

But we’d also love to hear from you about the topics you’d like advice on – across the marketing or recruitment spheres! Get in touch and let us know what you’d like to see next.