Resources Employers

How to do B2B marketing (that doesn’t suck)

November 15, 2021

B2B marketing and recruitment marketing shouldn’t suck. But very often it’s overly corporate, lacking in personality and, let’s face it, boring. And we get it – you’re pushed for time and resources, and often marketing is the last thing you think about. Or maybe you’re trying to project a personality that you think fits your customers, but doesn’t necessarily fit you. 

At Boden Group, we’ve teamed up with Beyond the Book, a marketing recruitment agency, to bring you a series of videos on how to do a better job of your b2b marketing, your positioning, and your recruitment. And we promise you, it will win business.

Over the coming weeks, we’re going to be bringing you topics such as:

  • Content planning
  • Diversity & inclusion
  • How to build your personal brand
  • How to get more applications for your job vacancies

And plenty more!

And every single video is going to give you some easy, actionable tips to take away with you to help you immediately improve your marketing and recruitment.

In this first episode, Rowena and Jessie talk about the common mistakes b2b companies and recruitment agencies make when tackling their marketing. They’ll take you through the things you should avoid (like over-using boring stock images), and the absolute necessities for doing b2b marketing well (like listening to your customers).

Watch the video to discover 5 actionable tips on how to do b2b marketing (that doesn’t suck).

Our next video, dropping in a couple of weeks, will be on how to build out a content plan. We’ve got a good few ideas as to the kinds of topics we could cover, but if there is anything in the realms of b2b marketing that you’d like to learn more about, we’d love to hear from you.